The "Avenue was more beautiful" was what could be heard in conversations on the inauguration day. People inevitably realized that the city's main avenue was different, was better illuminated.

The responsibility of the highest quality in lighting is naturally associated with the high levels of color rendering of the UrbanLED solutions. Another important contribution is the high uniformity that was evident throughout the avenue.

One of the main advantages of UrbanLED technology that the residents better understand is the drastic reduction of light pollution.
Lighting pollution is the inability most conventional technologies have in directing all the light they emit onto the plan (road). So, much of the light is wasted into the sky causing what is known as luminous pollution.

The avenue Eugénio Ribeiro in urban terms is composed by tall buildings on both sides. The present lighting solutions flooded residential areas with light, even those that are above the lamps, have an unwanted light stuck to the windows at night.

On the inauguration day passersby could see several people at the window looking at the avenue. It was different! Now they could see the street light without the hassle of living at night with blinds closed to get the needed rest. The new lighting gave the ground its actual color back and also gave a better perception of objects. UrbanLED gave the moon back to residential areas, especially those higher than the lamps.